Business Studies - Marketing (1+3) - Final International University

Business Studies - Marketing at Final International University (1+3) is a pathway program blending foundational business principles with specialized marketing tactics, preparing students for strategic roles in consumer engagement and market expansion. It integrates consumer behavior, branding, digital tools, and analytics, focusing on ethical, data-driven decisions in global trade. At FIU, this 4-year BA (English) involves 1 year at FIU + 3 at Ulster University (UK), totaling 240 ECTS with honors, cores like Marketing Principles (BSM101), Consumer Behavior (BSM201), Digital Marketing (BSM301), and Ulster's advanced strategy modules, plus internships. Prospects: 10% growth (WEF 2025), Turkey salaries 40,000-60,000 TRY/month. Final International University: $1950 for FIU year (scholarships apply), UK prestige.